Built around people.
And their process.
I noticed sales colleagues struggling with their existing tools and Excel-based processes. Nobody had assigned me a CRM. I started building one.
I adapted the application to the way they already worked. They could keep using Excel, try the CRM, or combine both. Moving everything at once was never the condition for getting something useful.
The application exists; becoming the preferred choice is still the goal. I want real use and feedback to guide what comes next, until the value of using it is a reason to switch.





